Our Team

Jeff Martin

Founder & CEO

Through the marketing and development of groundbreaking technologies, Jeff Martin has spent his career applying innovation to multimedia product design. Martin continues to build new mobile commerce channels by changing the way consumers engage with entertainment, industry and philanthropy.

In 2001 and 2008, Martin founded Tribal Brands and Tribal Technologies, respectively. Tribal Brands developed mCommerce solutions for a variety of consumer brands and was one of the first companies to drive more than one billion dollars in mobile-based sales for the entertainment industry through 17 global carrier alliances Tribal Technologies created the first intelligent database behind mobile applications that predicted consumer behavior and interactions, powering unique mCommerce channels, and providing incentive programs for customers. The extensive mobile analytics platform captured actionable, psychographic data highlighting user tastes and preferences collected through mobile devices. In 2014, Tribal Brands and Tribal Technologies were combined to create Tribal Planet

Prior to Tribal Planet, Martin helped pioneer the entertainment and new media markets divisions at Apple in the early 1990s for 9 years and was a direct report to Steve Jobs after the NEXT acquisition.

Will Cooper


Will is accountable for driving market-centricity in Tribal Planet’s business. He leads global markets and business development, customer relationships, commercial partnerships, customer solution delivery and the translation of Tribal Planet’s vision and market requirements into the evolution of solutions and services.

Will has over 20 years experience in the technology consulting across the Government, Education, Consumer Products, Energy and Non-Profit sectors around the world.

He is a former Ernst & Young Advisory Partner, where most recently he led the Social Infrastructure business in the Middle East and North Africa, covering Education, Youth Development, Social Welfare and Entrepreneurship. He also led EY’s UK & Ireland Government Technology Advisory business in the UK based out of London. Prior to EY, he spent over 10 years with Andersen Consulting/Accenture on large scale technology transformation program sales and delivery.

Ron Buell

Consulting CTO

Buell is a highly accomplished software professional with extensive experience in engineering management, software engineering, project management, product management, and consulting.

His previous role was SVP of Engineering at Rdio, a streaming music service that is delivered across mobile, web, desktop, and hardware devices such as Sonos, Roku, and automotive platforms. While there Buell oversaw the expansion of the service from 19 to 60 countries in 21 languages and delivered 3 major project releases in 2013 on schedule and with high quality.

Chris McCutcheon

SVP, Business Development

Previously CEO of TRI Studios, a state of the art digital audio/video studio built by Bob Weir, Chris focused on directing the digital business strategy for Grateful Dead Productions, the holding company for the Grateful Dead.

McCutcheon was also VP of the Conifer Group, a San Francisco provider of services to investment managers.

Jason Quiz

Co-Founder, Head of Consumer Experience

Quiz is responsible for consumer experience, creative strategies, creative direction, content management, and UI/UX for Tribal Planet’s mobile platforms, data analytics, web and digital products, and marketing.

15+ years of Mobile, Web, UI/UX and Graphic Design experience for the Music,Film, Sports, Fortune 100, Government and Non-Profit Industries.

Mary Gifford

VP, Content & Strategic Partnerships

Gifford has 13 years work and research experience in climate change, energy, and development. She founded and currently advises the Berkeley Rural Energy Group.

Prior roles include work at the World Bank, Heinz Centre, and UN where she was involved in the Nobel Prize winning Intergovernmental Panel on Climate Change.

Tatiana Shahir

Head of Education & Lead for Middle East

Shahir is based in Dubai and leads Tribal's Middle East business. She has 10 years' experience in youth development, working in education delivery and policy consultancy across the UK and Middle East. She has published a number of reports into labour market and education reform, and advises on refugee education programs.